Writing, like public speaking with a few obvious differences, is for the most part the same. When giving presentations, I have often said a good speech has a dynamic beginning and a memorable ending, and with any luck, the two are close together.

There are several useful formats; to persuade it goes: incident – action – benefit. To inform it goes: tell ‘em what you’re gonna tell ‘em – tell ‘em – then tell ‘em what you told ‘em. Allow time for Q & A because even when you repeat yourself, some people still won’t get it. To entertain, which I hardly ever do, a combo of the above plus awkward blank stares might work. (Avoid audible pauses such as uh…um…)

If all else fails, wing it.

Good writing, for any purpose, has rules. I personally am grammatically challenged. I do try to adhere to most commonly accepted rules, at least those I can remember from fifth grade. Writing has the additional requirement to include who, what, when, where, why and how.

Of course, that is writing 101.

Whether speaking or writing, it is best to stick with what you know, it is critical to know your audience. Here are some examples.

Writers of the Declaration of Independence knew that using language such as, ‘We hold these truths to be self-evident…’ there must in fact be, persons who possess the ability to grasp not only truth, but also the concept that some things should in fact be, self-evident. Even to the untold millions of morons of future generations. So much so, that they mutually pledged to each other their lives, fortunes, and sacred honor, knowing of course these would forever be of value. Even to untold millions of……

Writers of laundry detergent commercials have always known their primary audience. Soap operas were written for the captive audience ready to believe products could Wisk them away from the drudgery, that the Tide had turned, it was time to Cheer and Gain independence in an Era of revolution.

Writers, as well as great orators, throughout recorded time have left their imprint on our collective soul. Philosophers, poets, patriots, whose passion flowed like a river, who endowed humanity with words of wisdom, inspired and distilled through the ages. Words subject to the scrutiny of the ignorant and scholarly alike, as it should be, treasured to strengthen our darkest day or twisted to suit the whims of the hour. The power of their message lives forever.

Abraham Lincoln, vampire hunter? That is really stupid.